Like at these events last week, and across all event industry activities, and really the whole economy, AI topics consume us at There.App Co too. We have LLM utiliztion throughout our operations and we're increasing quotient of agentic capabilities within There.App to organize live activities to be even faster, easier and more successful overall.

We're grateful for telling of our story about bringing tech innovation approach to the on-your-feet, face-to-face world of live events, and the advantages achievable in operating on-point, gaining efficiencies, and achieving goals.

The thing about having a great solution for people running live on-site projects to help them operate more efficiently, deliver more accurately and gain greater focus, is that getting their attention requires cutting through the moment's efficiency, accuracy and focus challenges. But we're determined, and psyched for excellent results together.

We obsess over the icons in There.App, inspired by principles of wayfinding that like our software supports real-world activities. The goal is visual cues that are simple, elegant and clear to guide attention out of screens and towards meaningful live experiences.

Activities on location stir up exciting anticipation. Pressure is on whoever's responsible to assure that goals are met and people enjoy. It's a client-service challenge. The right tech contributes to great service keeping programs on-point, contents on-message. and everyone's attention live and in the moment instead of stuck in distracting screens.

We've probably all been in projects with everyone getting along great from the very start and intending to stay in touch. And most of us can also recall times when we wanted people's memories erased about our existence. There.App supports either scenario.

It's always been challenging to align on-the-move teams with the right information and options at the right place and time to assure success. Shooting his first 'talkie' (non-silent) picture related to World War II, while the conflict was happening, Charlie Chaplin had a good solution. We've got improvements.

Managing large field-based activities involves art and science. A stylish, consistent and pleasant aesthetic, that's thematically consistent with activities, can drive success with as much importance as correct details and precise functionality.

Time together with others, in places, becomes more precious as we spend more and more time staring at webcams and chatting with bots. There.App aspires to provide information and tech to support live activities efficiently and objectively to keep attention where it matters.